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Last month, comedian and television host Jimmy Fallon released the debut of his new television show, On Brand With Jimmy Fallon. This reality competition show will allow ten contestants to create real – world marketing campaigns for world famous brands. Each episode will be sponsored by a world – class brand, some including Dunkin Donuts, Pillsbury, and Southwest Airlines, in which the contestants will have to create a marketing campaign for that company and pitch it. The winner will receive a cash prize of $100,000 plus special appearances on billboards and magazines in some of the biggest cities.
Fallon started his journey to fame by pursuing stand – up comedy, eventually landing his life – long dream as being a cast member of the hit primetime series, Saturday Night Live, where he would be a part of the cast for six years. Growing up, he watched the show nonstop, so when he was asked to be a permanent member, he knew this was his time. He left the show in 2004 to play Detective Andrew Washburn in the movie Taxi. In 2014 he became the new permanent host on The Tonight Show, which he has been doing since then. He is also known for his impressive writing, producing, and surprisingly singing! He has worked with artists such as Meghan Trainor and the Jonas Brothers to produce holiday songs, which listeners have really enjoyed over the years.
In addition to Fallon, he will be working alongside the former Chief Marketing Officer for Netflix, and a current cast member of the reality television series, The Real Housewives of Beverly Hills, Bozoma Saint John. She has worked in marketing for over 25 years for some of the biggest names in the world, including Uber, Apple Music, and iTunes. John was also the head of music and entertainment marketing at Pepsi, and helped promote the Super Bowl Halftime Shows for performers like Beyoncé and Bruno Mars.
The contestants will have to use their creativity and entrepreneurship skills to promote their ideas to the judges. What the contestants will have to figure out is how to entertain all ages and generations, which will be the tricky part. For Millennials and Gen Z’s, they receive all of their news and updates from their phones, while Baby Boomers and Gen X’s read print newspapers. This will challenge them to find a way to entertain many different age groups. They will need to be focused, sharp, and ready to work!
“I think the idea of this new show is so cool. The show reminds me of Shark Tank, as people pitch their product ideas to a panel of judges, hoping to get a deal. I am very excited to see how the show does, and what the contestants will promote,” said senior Amanda Mellow.
To celebrate the premiere, NBC has partnered with Canva, a graphic design company to have a contest where anyone can design a billboard for the new series. The winner will have their original billboard on Sunset Boulevard, a famous walkway in Los Angeles, California, and will win a trip to New York City to see Fallon’s nightly television show, The Tonight Show Starring Jimmy Fallon.
“This show lets the audience and our contestants get a peek behind the curtain of how campaigns for some of the biggest brands come together and what goes into making them,” said Fallon in an interview about the new show.
“I love watching The Tonight Show Starring Jimmy Fallon, so I am very excited to hear how his new show turns out. I like how the contestants are promoting products for real companies, and big companies too. This will help them gain a lot of experience, which is important in the field of marketing,” said junior Isabella Imperiale.
Fans are so excited to see this new show take off. Fallon has always been a promoter of inclusivity, along with always staying true to who you are, and this show definitely shows that! The show premieres on Tuesday and Friday nights, and is streaming on Apple TV, Amazon Video, and other streaming platforms.
